Creative, data and technology company Wunderman Thompson has promoted its global client leader for Coca-Cola, Sasan Saeidi (Sas) to CEO of their flagship New York office. Saeidi, known for his culture-building superpowers and all-in dedication to clients will accelerate the flagship office’s momentum. The role was previously held by Audrey Melofchik who was elevated to CEO of North America in December 2021.
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“We’ve been on an unstoppable mission for Wunderman Thompson New York to become the beacon of inspiration within our network, for our clients and for the wider industry,” said Melofchik. “Sas is a culture, creativity, and people magnet. He’s a recognised leader within the Wunderman Thompson global network and an embodiment of our brand. He cares deeply about our people, our clients and creating work that inspires growth. There’s electricity in the air when Sas is in the room, and he is going to make a big impact in New York.”
Saeidi joined the Wunderman Thompson network in 2017 leading the Gulf region and went on to become the global client leader for Nestlé. Most recently, he was appointed to serve as the Wunderman Thompson global client lead for Coca-Cola, following the WPP OpenX win. He will continue to oversee the Coca-Cola business from New York.
A truly global citizen, raised in Canada, he has lived in London, New York, Toronto, and Dubai, igniting growth across a multitude of industries including FMCG, Food and Healthcare. Saeidi joined Wunderman Thompson from McCann FP7, where he was group managing director, and before that held roles in strategy and account management at BBDO, Saatchi & Saatchi-Canada, and FCB.
“There is nothing more important in our business today than taking care of our people and ensuring they belong to a winning culture. Motivated people will create great ideas and experiences every day, that will in turn create growth for our clients,” said Saeidi. “I hope to be a force for good in this process, aim for the moon, and help Wunderman Thompson New York become the best agency in the world. We truly have the right ingredients to achieve this ambition, and we are going for it.”
Beyond work, Saeidi is studying for his Master’s degree in Artificial Intelligence and Machine Learning in Business – from Saïd Business School, University of Oxford, and is currently the IAA global senior vice president, taking over as worldwide chairman and president in November 2022.
Sas is the latest to join the North America leadership team in a year of momentous building for the agency, with announcements of several key hires.