By Jake Thomas, head of UAE market at Snap Inc
The notion of ‘community’ takes on even greater significance during the Holy Month of Ramadan. It’s a period when people truly come together, fuelled by the power of purpose and doing good. It’s also a time when brands hope to create more meaningful connections with their customers. So how do you thrive and effectively engage with communities during a time when consumer behaviours—and indeed their very expectations of brands—change so significantly?
We’ve seen that 2023 is the year that micro-communities and subcultures will dominate
the social landscape; both in real life and in the online world. Therefore, a brand’s abilit
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