Cheryl King, Managing Director, markettiers MENA
As podcast listenership continues to climb globally, markettiers MENA has released the full details of its first ever podcast report into the market in Saudi Arabia, which has revealed that 86% of podcast listeners tune in to brand-funded podcasts.
The new statistics reveal the huge potential when it comes to tapping into engaged, targeted audiences, with 29% of podcast listeners saying they ‘always listen’ to brand-funded podcasts and over half saying they ‘sometimes’ listen.
It is this powerful connection that listeners have with podcasts that spells a
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
