In lieu of the new #WeareResponsible initiative introduced by the leadership in the UAE, marketing agency Yardstick Marketing has introduced the #InformAndInspire series. This ‘power-packed’ initiative brings together experts from various different fields to instill positivity as it informs and inspires its audience through the company’s digital channels. With an ultimate objective of staying connected through the global pandemic, the agency got together the global community at large to motivate and drive entrepreneurs, SME owners, bloggers and influencers, artists and individuals.
The series so far has received a magnificent response, says Yardstick, as a number of topics involve and aim for professional and personal growth of an individual. With a collection of over 30 videos, the agency creation is a complete package of ‘communication and collaboration’, with information and inspiration from its clients, network and a host of global and local experts in their respective field.
The bi-weekly series of videos is in a form of short videos which is uploaded on Yardstick Marketing’s IGTV. The topics covered so far are on- technology in business, brain training, mind-mapping, mastering the art of decluttering, Mental and physical wellness, how to master our emotions, to name a few.
Adding to the successful implementation of the Inform and Inspire series, powered by Yardstick Marketing, Founder and CEO Anishkaa Gehani (pictured) said, “In the past few months we were witnessing a surge in the demand for digital platforms growing as a dominant business model. As a communications agency owner, I decided to make the best of what was at hand and ensure everyone out there is getting a fair chance to up their skills, pivot, re-strategize while keeping learning from the experts at the heart of their operating model.”
“We proudly call it a COVID-19 brainchild that has re-instated the importance of community, collaboration and engagement,” she added.
Specializing in subjects related to mental, financial and physical well-being, audiences can take advantage of a stellar line-up of professionals who have addressed key topics. The series so far includes inspiring thought leaders and speakers like #1 Leadership Coach & Thinker Marshall Goldsmith, UAE’s most loved media personality and now entrepreneur Malavika Varadan, lifestyle and parenting blogger Meghna Dixit, best-selling author Arthur Carmazzi, Clinical Dietician and Nutritionist – Mitun De Sarkar, Personal financial counselor Sandi Rich Saxena among the list of revered and renowned contributors.