By Asad ur Rehman, director of media & digital transformation, North Africa & Middle East at Unilever
Covid-19 lockdowns have been referred to as ‘The Great Human Pause’. This period has had a wide-ranging impact – from social and economic, to environmental and technological. While it has certainly been a pause for some, it has also been one of hyper-activity for some of the others. The lasting impact of it all is beyond ordinary foresight.
The positive and negative impact of Covid-19 has popularly characterised businesses into two ranks: ones that are shock-proof and future-fit, and ones that are fragile and rooted in traditional market structures.
Whichever way we decide to look, net im
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