Publicis Groupe Middle East has appointed MacLean Brodie as Chief Executive Officer of strategic communications agency MSL Middle East. Brodie takes over the role following former CEO Ajit Ramaswami’s move to the Asia-Pacific (APAC) region.
In his new role, Brodie will be responsible for overseeing client business and business growth for MSL Middle East.
He will focus on strengthening MSL’s presence and earned media capabilities in regional markets.
“We are delighted to welcome Brodie onboard; he brings a wealth of public and private experience that will provide MSL with invaluable insights and solutions.
“His deep understanding of the regional media ecosystem combined with his advocacy experience and strong communications skills will be a tremendous value add to clients and our capabilities,” said Bassel Kakish, CEO, Publicis Groupe ME&T.
Brodie’s career in communications has spanned more than 15 years, with senior roles in Asia and the Middle East.
Brodie will be joining MSL from his current role as Head of Public Affairs at the Qatar Foundation.
In his previous roles, he has led the Corporate and Public Affairs work for Ogilvy across the MENA region and managed the public relations practice for Ogilvy Qatar.
He also worked with brands such as Qatar Tourism Authority, beIN Media Group, the Ministry of Transport and Communication (TASMU Qatar), Hamad International Airport, Sasol, and Doha Forum.
Margaret Key, CEO of MSL APAC/MEA said, “We are excited to welcome Brodie to the MSL family to lead and strengthen MSL’s capabilities in a key region.
As the PR industry continues evolving, MSL has developed an exceptional approach to servicing an array of clients that looks at integrated work across digital, PR, creative, socials and analytics. I look forward to working closely with Brodie to further expand MSL’s growth in Middle East.”
Commenting on his appointment, Brodie said, “It’s an incredible moment to be joining MSL and the Publicis Groupe. The ambition and growth of the region are matched by a leadership team making transformational moves in digital, creative, and analytics that are changing how we work and enhancing the power of earned media to generate influence and make a bottom-line business impact.”
