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- Agency of the Year
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- Brands Focus
- Industry Forum
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- News
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PRCA MENA has announced that PR and integrated communications network, MSL has joined its membership in the Middle East and North Africa.

PRCA MENA welcomes MSL to its membership

We need to stop talking about the ‘target audience’

MSL Group to represent Bacha Coffee in the region

MacLean Brodie appointed as new CEO of MSL Middle East

Ajit Ramaswami leaves role in the Middle East for Asia-Pacific

MSL produces films Behind Every Hero for Pampers Arabia

Inaugural MSL Access event, #TourismTomorrow, gathers perspectives and trends from across industry

MS&L rebrands as LeoComm in the MENA region

McDonald’s reviews public relations brief

THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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