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LPS – Social Media Agency of the Year: 2023 will be about new-age media

At Campaign Middle East’s first Agency of the Year awards, the Social Media Agency of the Year award went to LPS. We caught up with their team for a quick chat.

Tell us about your journey to the award.

It has been an absolutely eventful year for us in 2022 and we’ve always been a great believer of the idea of independent agencies. From that perspective, to see an agency grow significantly by 150 per cent in a year through solutions – such as TikTok, live gaming and new-age media which didn’t exist one year ago – is a great vindication for us. Recognition is an aspect that every creative team craves for. Look at the team around us. They’re absolutely ecstatic that they’ve won this.

What does 2023 look like?

2023 is expected to be one of those inflection years and for the first time, you will see platforms changing. Anchor platforms such as Meta are giving way to new platforms like TikTok live gaming. We will also see a huge shift in the way digital and social media mix changes brands. 2023 is a time for optimisation and a higher focus on ROI, as 2022 was a year of correction. There will be more short format videos and new-age media mix coming into play next year.

Campaign Middle East celebrated the best minds in advertising, marketing and media at the Agency of the Year Middle East awards 2022. View all the winners here.

Campaign also runs Agency of the Year in the UK, Asia-Pacific and the US, and a global scheme, the Global Agency of the Year Awards, which is now open for entries.