L’Oréal Middle East has selected Accenture (NYSE: ACN) to help the beauty group across the Gulf Cooperation Council (GCC) use data and advanced technologies to deliver a more authentic and human-centred consumer experience across its brands.
Accenture Interactive will leverage its expertise in data-driven marketing transformation to provide L’Oréal Middle East with a more precise and connected approach to increase consumer engagement in the region. By putting consumer sentiments and insights at the heart of the business, L’Oréal Middle East will be able to creatively personalize content that meets consumer needs across all of its digital platforms at scale. The additional level of rich dat
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