YouTube Festival is coming with fresh insights on November 17


The YouTube Festival is back and it’s bigger than ever. It is the largest virtual event of the year in MENA, where businesses, advertisers and agencies join to explore the latest trends, and how to leverage innovative tech and automation to reach and engage with their audiences.

How does your adtech look for 2022? No matter what stage your planning is at, our final Online Briefing of the year has you covered. Join us on November 29 for Adtech Playbook – A Roadmap to Superior Performance. Find out more here.


The content will be presented in three different tracks; MENA Edition, Egypt Edition and Saudi Arabia Edition. You can register online and choose the most relevant track for your business. In the two-hour event, you will have the opportunity to deep dive into MENA’s biggest audiences on YouTube; Music Buffs, Sports Fans, Serious Gamers and Online Shoppers. Additionally, there will be a dedicated section to help you deliver meaningful creatives during Ramadan.

In July this year, YouTube reached over 27.5 million people in Saudi Arabia and the UAE. According to a Kantar survey, more people use YouTube to watch videos than any other streaming service in both countries.

You will hear more insights from over 19 local and international experts at YouTube including:

  • Suzan Wojcicki, YouTube’s CEO
  • Abdu Hussein, YouTube’s Culture & Trends Manager
  • Souheil Soueid, Head of Advertising Products & Solutions at Google MENA
  • Ilma Ramcevic, Performance Video Lead
  • Ali Cheikhal, Creative Strategist at Google MENA

This year, we’ve seen a significant number of creators flourish on YouTube with new exciting formats like Shorts, but also covering different categories like sports and gaming. In the coming Festival, you’ll also find out about engaging content and formats on the platform from AboFlah who has over 21M subscribers, Rima who’s the biggest female gamer in the region, and Mohamad Adnan who got over 2M subscribers in one year.

Join our virtual festival to access the latest in YouTube and plan the year with a strategic lens. On behalf of the entire YouTube Festival team, enjoy the immersive show.