Ramadan, the holy month of fasting and reflection, holds a significant place in the hearts and minds of millions across the MENA region.
According to Videnglobe’s recent report, online spending in the region during Ramadan steadily rose to 6.7 billion USD in 2023, marking a 9 per cent increase. Projections for 2024 anticipate further growth, potentially surpassing $7 billion.
This period presents a pivotal moment for brands to prioritise building recognition and loyalty by nurturing meaningful relationships and trust with consumers. It’s essential to explore Ramadan advertising nuances, particularly the impact of beauty content on the community during this period.
THE SURGE IN BEA
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