fbpx
CreativeFeaturedThe WorkVideo

Liwa partners with Emirates NBD and Emirates Islamic at the Expo 2020 Dubai to showcase ‘banking of the future’

https://vimeo.com/showcase/9102002

Emirates NBD Group has always been digital-first. Being a premier partner of the Expo 2020 Dubai, the venue is the perfect stage to communicate the banks’ digital edge. And the Group partnered with Liwa for this prestigious project.

The banks showcased scenarios from the future and tied them to banking through virtual exhibits which were displayed in their branch at the Expo.
“The communication strategy revolved around the objective of driving traffic to the branch,” says Rohit Arora, General Manager & Head of Strategy at Liwa. “This called for creating intrigue about the exhibits which were in the realm of the futuristic. The question remain


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Comments