Emirates NBD Group has always been digital-first. Being a premier partner of the Expo 2020 Dubai, the venue is the perfect stage to communicate the banks’ digital edge. And the Group partnered with Liwa for this prestigious project.
The banks showcased scenarios from the future and tied them to banking through virtual exhibits which were displayed in their branch at the Expo.
“The communication strategy revolved around the objective of driving traffic to the branch,” says Rohit Arora, General Manager & Head of Strategy at Liwa. “This called for creating intrigue about the exhibits which were in the realm of the futuristic. The question remain
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