Coca Cola Middle East – in association with Dubai based agency ‿ and us – kicked of its new “Real Magic” platform with a dazzling experience on Burj Khalifa in Dubai.
‘Real Magic’ marks the first new global brand philosophy for Coca-Cola since 2016. It refreshes Coca-Cola’s promise – to unite and uplift people every day – with renewed relevance for the world we live in today.
The philosophy is built around key lessons learned over the last 18 months: that we can find magic all around us when we come together in unexpected mom
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