With the start of global lockdowns, and with no scope for international and local investors to travel, Dubai CommerCity faced a never-before challenge: How to market its large new facility to these audiences.
Built with an investment of around $1 billion, Dubai CommerCity is MENA’s first and leading free zone dedicated to e-commerce. A purpose-built development, it capitalizes on the exponential boom in e-commerce witnessed in the UAE over the last several years.
When this brief was handed over to Liwa Content.Driven, the video marketing specialists based in Dubai, they co-created an effective
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