By Jason Monteiro, director of client partnerships and monetisation at MBC Media Solutions.
Covid-19 changed – and continues to change – everything. The way we work, the way we communicate, the way we live. It altered our perception of time and our commitment to the world around us. It also affected our sense of what matters and the time we spend with our families.
From an industry perspective, however, it has also led to substantial increases in the amount of media we consume. Lockdowns, social distancing and a general tendency to remain at home have led to huge increases in the consumption of content. Humans relied on screens of all sizes to give them a sense of escapism. Audiences have
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