Annie Arsane, Head of Business Marketing, Middle East, Turkey, Africa and Pakistan at TikTok
By Jalaja Ramanunni
The hardest part for book lovers isn’t reading itself or making the time to read; it lies in finding their tribe.
People love to talk about books they like, and that’s the ‘need’ that TikTok recognised.
Enter BookTok, a subculture where consumers discuss their favorite titles, connect with fellow readers, and share their reviews and recommendations for what to read next. For those who don’t know, BookTok is a TikTok community that revived the publishing industry. The hashtag #BookTok current
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