Leo Burnett wins network and media agency of the year as Y&R retains ad agency crown

Leo Burnett was named network of the year and media agency of the year at last night’s Dubai Lynx awards, with Y&R Dubai becoming the first ever agency to retain the agency of the year crown.

Y&R’s haul included the grand prix in the direct category for its ‘Headline News Cup Sleeve’ campaign for Al Nisr Publishing, while Leo Burnett won a raft of golds for campaigns such as ‘Fake it all’ for the Brand Protection Group, its ‘Keep Walking Lebanon’ work with Nadine Labaki, and ‘Break the silence’ for Himaya.

One of the night’s big winners, however, was Memac Ogilvy Label, which collected a haul of golds across multiple categories, primarily for its ‘Return of Ben Ali‘ campaign for Engagement Citoyen. Its sister agency, Memac Ogilvy Dubai, also did well, picking up both the outdoor and promo & activation grands prix for its ‘Sprite Cricket Stars’ for Coca-Cola.

The film grand prix was awarded to Elephant Cairo for its ‘Ping Pong‘ campaign for Kalbaz, while FP7/BAH won the print and print & poster craft grands prix for Batelco’s ‘Directory’. Shawati Abu Dhabi won the design grand prix for its Abu Dhabi Culture and Heritage work on Sheikh Zayed Mosque. No grands prix were awarded in the film craft, interactive, integrated, media, mobile, PR and radio categories.

Capping off a good night for Leo Burnett, Raja Trad, CEO for Leo Burnett Group MENA, was named advertising person of the year, while P&G was crowned advertiser of the year. Intaj was the first recipient of the inaugural Lynx Palm award, which is given to the most awarded production company.

In total, from 2,037 entries from 17 countries, seven grands prix were awarded, along with 44 golds, 55 silvers and 82 bronzes at the event, which was was attended by more than 1,500 guests at Dubai’s Madinat Jumeirah.

For the full list of award winners, visit the Dubai Lynx website.



  • Making a connection between the kalbaz work and the skittles campaign is a bit of a stretch, even for you

  • Tipster read the full post and see the big picture which is not skittles or elephant but the only remaining credible creativity award that is losing entries because of spoof/ghost ads which no one doubts their creativity only their legibility. Shouldn’t everyone play by the rules 😉

  • @ Tipster, it seems that i am not the only one sharing this thought “Which is more than I can say of the Film Grand Prix that went to a couple of spots for KALBAZ CRISPS from Elephant, Cairo. They’re alright, even funny in a deadpan kind of way, but compared to something like the work for Skittles, which these commercials seem to owe something to, they seem rather ordinary and not really up to Western standards – and this also applies to the execution.

    Interestingly, no Grand Prix was awarded this year in Film Craft. Last year this prize, along with a Gold, was taken by the much better campaign for Panda Cheese (also from Elephant), whose protagonist, I wouldn’t be surprised, may have come to haunt Egyptian consumers – as well as members of international ad juries – in their dreams…” Source: http://www.luerzersarchive.net/content/show/id/366

  • Hate to pop anyone’s bubble here, but Dubai Lynx awards are completely worthless outside your miopic region. Save that money and invest it a major show, like Cannes, LIA or Clio. Win som
    metal there, which some of you already have, and you’ll really have something to be happy about.

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