Leo Burnett has had to make a number of redundancies in the Middle East and North Africa following the loss of the Chevrolet and Aldar accounts.
Although the total number of redundancies is not known, Raja Trad, CEO for Leo Burnett Group MENA, said the total would equate to “barely one per cent” of the workforce. The group employs 750 people in the MENA region.
Going foward, Leo Burnett MENA will no longer work on Chevrolet – a brand it has worked with in the region for the past 13 years – following a global pitch held in North America. However, the agency will continue to work with General Motors on its other brands, namely GMC, Cadillac and ACDelco.
“As a result of losing
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Since when does sacking seven or eight people make the news??
I’m suprised that this article doesn’t mention them losing their part of the Saudi Telecom account to JWT. I would assume that would incurr far more staff cuts.