CreativeFeaturedThe WorkVideo

electriclimefilms brings natural haven Aldar ‘Alghadeer’ vision to life in new campaign


Electriclimefilms teamed up with M&C Saatchi UAE to produce an inspiring film for Aldar Properties PJSC’s new ‘Alghadeer’ campaign.

From the vision of director Omar Abbas, electriclimfilms’ Dubai team created a dreamy, imaginative hero film to illustrate what Alghadeer can offer.

The film’s narrative and core are told through a child’s perspective, which is inherently buried within each of us, even as we have grown from experiences and been made aware of boundaries.

With an all-encompassing imagination, Aldar ‘Alghadeer’ paints an image of what a natural yearning to be limitless looks like — unfettered by the laws of logic.

Shot wit

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.