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electriclimefilms brings natural haven Aldar ‘Alghadeer’ vision to life in new campaign

Electriclimefilms teamed up with M&C Saatchi UAE to produce an inspiring film for Aldar Properties PJSC’s new ‘Alghadeer’ campaign.

From the vision of director Omar Abbas, electriclimfilms’ Dubai team created a dreamy, imaginative hero film to illustrate what Alghadeer can offer.

The film’s narrative and core are told through a child’s perspective, which is inherently buried within each of us, even as we have grown from experiences and been made aware of boundaries.

With an all-encompassing imagination, Aldar ‘Alghadeer’ paints an image of what a natural yearning to be limitless looks like — unfettered by the laws of logic.

Shot with a contrast between a concrete jungle and a natural haven, the Alghadeer community and residential area is portrayed as a place out of a storybook; a kind of extravagance and excitement to indulge in no matter how old one is.

For that sense of warmth and richness in an achievable daydream, every aspect of the production was done to cater towards the story and inviting look: from the locations and art direction to framing and camera movement.


Client | Aldar Properties PJSC

Marketing Director International and Product Marketing: William Oburu
Assistant Vice President Digital Marketing: Ahmad Al Jarouf

Creative Agency | M&C Saatchi UAE

CCO & Partner: Ryan Reed

Associate Creative Director: Muneb Hamza
Account Director: Deven Uchil
Senior Copywriter: Katie Lynch

Crew | electriclimefilms
Director: Omar Abbas
DoP: Mik Allen
Executive Producer: Michael Ahmadzadeh
Senior Producer: Chaza Said
Producer: Alia Abouraya
Assistant Director: Zeus Mehri
2nd AD: Chris Marais
Production Manager: Nikita Jaiswal
Production Coordinators: Layal Mooti, Zina Al-Askari
Production Assistant: Rudina El Dokani
Production Runners: Chloe Collins-Cole, Marlonne Mendonca, Karim Aziz Oghly
1st AC: Habib Kadamani
2nd AC: Salim Alberkachy
VTO: Karl Manoel Jabbour
DIT: Mariam Gabuniia
Ronin Technician: Petar Bakic
Key Grip: Shahid Iqbal
Grip Assistants: Abid Hussain, Amir Din, Mujahid
Gaffer: Sohail Iftikhar
Lighting Best Boy: Umair Ahmed
Sparks: Zeeshan Muhamad, Shahwaiz Rasool, Zaigham Razzaq, Muhammad Saleem
Drivers: C/O Wael, C/O Shahid, Owais Ali, C/O Sohail
Art Director: Abe El Habashy
Props Master: Max Molchanov
Standby Props: Michael Coja
Art Assistant: Lily Sullivan
Wardrobe Stylist: Dina Yassin
Hair & MU Artist: Zera Azmi
Editor: Mariam Gabunia
BTS: Karim Aziz Oghly
BTS Edit: Chloe Collins-Cole
Unit Manager: Dinesh Gedara
Unit Assistants: Mohammed Moideen, Navas Ebrahim

Talents |

Kareem Hussain, Nadine Wurzer, Jad Hadid, Max Molchanov, Nicolas De Souza, Jolene Masoner, Eva S, Raoul Shukla, Pakinam, Noor, Will Jennings, Pearly, Bradley, Marcus, Sofia

Filmed in Dubai.