Lenskart, Indian-headquartered eyewear retail chain, celebrated the opening of its store by lighting up Ain Dubai.
The campaign followed by projecting it’s values of ‘Do more, Be More’ on the largest and tallest observation wheel in the world in celebration of the opening of its 8th retail store at Galleria Mall Abu Dhabi.
Lenskart’s newest outlet adds to existing stores in Dubai Mall, BurJuman, Dalma Mall, Dubai Festival City, Ibn Battuta Mall, Dubai Hills Mall and Bawadi Mall.
View this post on Instagram
Sudhir Syal, chief business officer (Middle East) at Lenskart said, “We are extremely honoured to be associated with such an iconic landmark to commemorate this milestone. At Lenskart, our purpose is to transform the way people see and experience the world. Over the last decade, we have revolutionised the way people perceive and make use of eyewear. Wearing our glasses has enabled our customers to expand their lifestyle without barriers, not just correct their vision. With our foray into the Middle East, we want to bring the same scale of transformation to people’s lives here, especially those who are eager to do more and be more.”
Speaking on the digital campaign, Ankit Kathuria, founder and MD of Solvetude Marketing Consultancy said, “This association with Ain Dubai, one of Dubai’s most iconic landmarks, marks an important step in Lenskart’s journey in the Middle East. Lenskart is fulfilling a consumer need by disrupting the entire online eyewear buying experience with both website and mobile apps, in addition to its retail outlets. This is a milestone celebration for the brand in the region as it continues to make the purchasing experience as seamless as buying from a retail outlet.”
Credits
Client: Lenskart
Agency: Eventify Entertainment
Digital: Solvetude Marketing Consultancy
Creative: XPRNC – Roshan Abbas
