BPG launches BPGverse

BPG verse is BPG's virtual headquarters for creative innovation, collaboration and interaction  


BPG (part of the WPP Network) has launched its virtual headquarters, BPGverse.

This is a digital reality space for interactions and engagement between agency teams, clients and brands. BPG’s portfolio of clients will get to experience and explore a 360-degree virtual approach to comms solutions, just as they would in the real world.

The BPGverse offers exciting possibilities for brands and clients: from launch events and monthly scrums to immersive, richly experiential events that can be attended by anyone from anywhere in the world. It reflects the region’s growing clout as a metaverse economy and a global hub for the metaverse community, supported by regional developments such as the Dubai Metaverse Strategy, which aims to attract more than 1,000 companies in the fields of blockchain and metaverse and support more than 40,000 virtual jobs by 2030.

Created and conceptualised in-house, BPGverse was launched during BPG’s annual offsite at the JA Beach Hotel, Dubai.

Avi Bhojani, group CEO, BPG, said, “The BPGverse is redefining creativity, engagement and innovation. The digital landscape, as we know it, has evolved to mirror the real world: with cities, homes, offices and much more, beyond just websites, apps and platforms. This year’s theme ‘Digital First’ reflects the reality of our industry and the challenge for our business. BPG has never shied away from change, and it’s more vital than ever that we raise the bar and transform our thinking, services and operations to thrive in a digital world.”