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Tahaab Rais, Chief Strategy Officer and Film Director, Publicis Groupe Middle East and Turkey

Publicis Groupe’s Tahaab Rais reveals ‘a hidden strength’

Mubashir Dimanyat OOH DOOH campaign contest SMEs

Mubashir blurs ‘phygital’ lines to offer Oman SMEs free, premium ad space

Media and marketing strategies for Saudi Arabia in 2025

MiQ Pixability

How MiQ is not your average programmatic: YouTube edition

Banafsheh Salmani, Head of Global Product and Managing Director at Bioniq Middle East

Selecting the right partner to strengthen your brand

Predictions 2025: The year ahead for digital transformation

Private View by Al Ghurair Properties’ Jemma Starzecki

Gaming trends gamers esports Ipsos Power League Gaming PLG

5 top gaming trends driving UAE and Saudi Arabia: PLG, Ipsos report

61 per cent of KSA, UAE consumers to shop on social media this Ramadan

THE WORK

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

Digital Digital Featured The WorkFeb 10, 2025

Toyota reclaims lost traffic through creative SEO

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