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Zaid Sweidan, Senior Performance Manager, Boopin on success metrics

Digital Essays 2025: Remodelling the metrics of success

The 2025 cohort of the NextGen Academy at Athar Festival, which Serviceplan Arabia's Ali Alshehri participated in.

From a small town in southern Saudi to the creative rooms of Athar

Wassim Mneimneh, Managing Director – MENAT, MiQ seen across every screen

Digital Essays 2025: Seen across every screen

Manisha Bhatia, Head of Strategy and Planning (KSA), Impact BBDO on empathy at Athar Festival and following people

The echo of empathy: Reflections after Athar Festival 2025

Bassem Hoss, Head of Performance, Carat MENA on performance

Digital Essays 2025: The performance reset

Rasha Mansour, Head of Strategy & Analytics, Leadgen Arabia on digital

Digital Essays 2025: Digital’s next chapter

Dubai Mall Festival of Fashion (DMFOF)

AUTHORITY by AVANTGARDE chosen as marketing agency for Dubai Mall fashion festival

Hicham Dergham, Regional Sales Director, DXTA Technology on online versus outdoor

Digital Essays 2025: Online just went outdoors

“I think a CCO is more on a level where one is spending a lot of time strategising,” said SRMG LABS Chief Creative Officer Fadi Mroue (second from the right). on creativity

CCOs Unplugged: A masterclass in creativity at Athar Festival 2025

THE WORK

Lay's campaign No Lay's No Game

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

SAVA Squad

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

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