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Pieter Van Beugen from DoubleTree by Hilton Resort & Spa Marjan Island says new era of guests are redefining hospitality marketing.

The year ahead for hospitality marketing

BPG UAE’s and BPG X’s Valli Lakshmanan how vertical thinking is falling and the future relies on those connecting what can’t yet be connected.

The year ahead for horizontal thinking in a vertical world

As agentic AI develops full steam ahead in the MENA region, it creates a new paradigm for marketers, explains TRKKN’s Vimal Badiani.

The year ahead for agentic AI

FP7 McCann MENAT’s Nick Salter explains why in an age of ‘synthetic everything’, truth is the new (old) creative superpower.

The year ahead for truth

As part of the IPX and Experience 11 partnership, ZO&FRIENDS will make its regional debut through a special pop-up store at Yas Mall, Yas Island, Abu Dhabi, UAE, in the first quarter of 2026.

IPX, Experience 11 partner to connect with Hallyu, K-pop fans in the UAE

Image courtesy: Mira Business FM

Digital business radio platform Mira Business FM launches in the UAE

TikTok Qatar agreement

Qatar’s GCO, TikTok ink multi-year creative deal at Web Summit Qatar

Contegue: When ‘content people’ get tired of content

trust to

The year ahead: What marketing leaders need to know in 2026

THE WORK

Batroun Foot City

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

SAVA Squad

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

Inception42

Creative Featured Marketing News The WorkJul 2, 2026

Shantelle Nagarajan

G42’s Inception rebrands to Inception42

World Cup travel

Advertising Creative Featured Marketing Social Media The WorkJul 1, 2026

Shantelle Nagarajan

Visa’s FIFA World Cup 2026 travel campaign offers a ‘new game plan’

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