Animotion Media Group has announced the appointment of Faris Sibai as Chief Commercial Officer of the production company.
Sibai’s new responsilbities at Animotion will include leading the company’s commercial strategy across revenue development, strategic partnerships, sponsorship, brand solutions, licensing, distribution and long-term growth initiatives. His focus will be on building scalable commercial models around original IP, branded entertainment and modern storytelling ecosystems.
The appointment is a strategic move by the company to help support its growth and expansion plans as well as its ambition to move beyond individual deals and build a more structured commercial platform around IP, partnerships, distribution, and brand-funded entertainment.
“Faris brings a rare combination of commercial leadership, strategic clarity, and execution discipline. He understands how to build sustainable growth in complex markets and has deep experience across media, platforms, and partnerships,” says, Marina Williams, Chief Strategy Officer at Animotion Media Group, “As Animotion enters its next phase of growth, his leadership will play an important role in strengthening our commercial capabilities and shaping our long-term growth strategy.”
“I am excited to join Animotion at a moment when the company is expanding its portfolio across kids, youth, and family entertainment through new shows, channels, and IP development.” Faris Sibai said.
Sibai brings more than two decades of leadership experience across media, advertising, streaming, and commercial transformation to company. Over the course of his career, he has led go-to-market strategy, monetisation, strategic partnerships, and operating model transformation across global agency networks, platform businesses, and media organisations.
Julia Nikolaeva, General Manager at Animotion Media Group: “Faris brings the kind of commercial experience that is highly relevant to Animotion’s next stage of growth. His background across agencies, platforms, brand partnerships, and monetisation models will help us structure stronger commercial opportunities around our IP, channels, and content portfolio.”
His experience spans senior leadership roles across WPP, IPG, Publicis, Omnicom, and regional streaming platforms, with leadership mandates based in Dubai, Shanghai, Hong Kong, Singapore and London. Before joining Animotion, Sibai held a senior commercial leadership role at Starzplay, focused on advertising revenue, sponsorship, partnerships and new commercial models.
