The marketing industry moves faster than most, especially with digital technology and platforms at the centre of all things marketing. Honing in on the key trends is very much open for debate, but there are some huge, obvious considerations to be aware of.
Consumer attention spans are shorter than ever.
What does this mean? Ads will need to grab attention in a heartbeat. So, design, format and placement mixes become more challenging. If you try to be too clever or take too long with your message you will not get far. The impact of Gen Z is contributing hugely to this move.
The first solely digital generation are now budding young adults with serious spending power visible in consumer
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