Key marketing trends in the Middle East that defined 2024

posted on Dec. 17, 2024 at 10:15 amDec 17, 2024

"We’ve witnessed exciting innovations, but also some challenges that have pushed us to rethink how we engage with consumers - and each other. Here’s a quick rundown of the key marketing trends that defined this year," DCT Abu Dhabi's Emma Campbell says.

Emma Campbell, Director of Sector Marketing and Acting Director of Strategic Communications, Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi)

As we look back at 2024, it’s clear that this year has been a whirlwind for marketing in the Middle East. The region has seen changes in consumer behaviour, technology, and the way brands connect with their audiences.

We’ve witnessed exciting innovations, but also some challenges that have pushed us to rethink how we engage with consumers – and each other. Here’s a quick rundown of the key marketing trends that defined this year.
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