Charli Ball, managing director of JWI Middle East
Integrated marketing agency, JWI has been appointed to develop and execute diverse creative marketing campaigns for internationally renowned company Procter & Gamble (P&G) – a multinational consumer goods company specializing in fast moving consumer brands such as Ariel, Downy, Tide, Gilette, Oral-B and Herbal Essences. The P&G company is over 175 years old and headquartered in the US with a presence in the GCC market for over 50 years.
JWI will be handling its fabric care brands including Downy and Ariel.
JWI will unify strategy, creative and content through integra
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