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Joy Films produces ‘Made To Change’ for Neom


McCann London and Joy Films create the latest campaign for NEOM, the place that’s made to change is here.

The creative idea from McCann London positions NEOM as a change-maker that will inspire the world as it reimagines a healthier, more responsible, efficient, sustainable and balanced way of life, starting from a blank canvas.

The story of NEOM’s multi-sector spot goes much deeper than just a sustainable city but creating, acting, and living the optimism and inventiveness in accelerating human life and experience, defining a new era of a modern world. The campaign explores symbolism and metaphors to represent the change that NEOM will

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