McCann London and Joy Films create the latest campaign for NEOM, the place that’s made to change is here.
The creative idea from McCann London positions NEOM as a change-maker that will inspire the world as it reimagines a healthier, more responsible, efficient, sustainable and balanced way of life, starting from a blank canvas.
The story of NEOM’s multi-sector spot goes much deeper than just a sustainable city but creating, acting, and living the optimism and inventiveness in accelerating human life and experience, defining a new era of a modern world. The campaign explores symbolism and metaphors to represent the change that NEOM will
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