McCann London and Joy Films create the latest campaign for NEOM, the place that’s made to change is here.
The creative idea from McCann London positions NEOM as a change-maker that will inspire the world as it reimagines a healthier, more responsible, efficient, sustainable and balanced way of life, starting from a blank canvas.
The story of NEOM’s multi-sector spot goes much deeper than just a sustainable city but creating, acting, and living the optimism and inventiveness in accelerating human life and experience, defining a new era of a modern world. The campaign explores symbolism and metaphors to represent the change that NEOM will be bringing to its various sectors, from technology, agriculture, renewable energy, education, and health.
Neom’s campaign is a new vision of what the future could be. It is a combination of truths & spectacles. It is an attempt to build a cognitive and sustainable city that has never been done before. NEOM will redefine how we live, how urban sustainability will be powered by 100% renewable energy. Spectacular isn’t it? Not only will it adapt environmental responsibilities but it will heavily promote regenerative development practices.
Credits:
Client: NEOM
Director of Brand Marketing: Robert Kellner
Executive Director of Marketing: Anthony Ward
Agency: McCann London
Creatives Directors: Brad Reilly and Alex van Rensburg
Agency Producer: Dennis Olsson Craft WW.
Production Company: Joy Films
Director: Dave Meyers
Producer LA: Colin Moran
Producer Mexico: Jose Aguirre
DP: Scott Cunningham
Production Designer: Francois Auduoy
Art Director: Jorge Vujosevich
Wardrobe Stylist: Esmeralda Torres
Makeup & Hair: Alfredo Tikre
Post Producer: Andreea Gurbina
VFX Supervisor: Mario Dubec
VFX & Color Grading: UPP
Editor: Arianna Tomasettig
Sound Design: Locky Butler
Music Comper: Mads Hauge
Executive Producer: Ali Azarmi
Senior Producer: Nima Safari
