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IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

Campaign Middle East was offered the opportunity to ask deeply personal questions and listened to the organic discussions that ensued between TBWA\Raad’s CFO, CSO, CGO, Director of People and Head of Communications.

Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.

To mark International Women’s Day 2025, women in leadership positions at TBWA\Raad huddled together to share their personal journeys with each other, reflect on difficulties faced as leaders, and have a healthy discourse on support systems while reflecting on ways to ensure that wins are celebrated and challenges are overcome collectively.

Campaign Middle East was offered the opportunity to ask deeply personal questions and listen in to the organic discussions that ensued between the leaders.

Salwa El Meniawy, Chief Financial Officer at TBWA\Raad

Sharing her personal take on navigating biases and stereotypes i


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