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Al-Futtaim #BeyondtheTitle campaign MRM MENA

#BeyondTheTitle: Al-Futtaim cracks conventional clichés of IWD storytelling

Souad Merheb, General Manager, Teeb Made on the non-linear path to success in the Saudi creative landscape

Lines, layers and legacy: a path through creativity and culture

Chevrolet Arabia has partnered with Emirati female racing driver Amna Al Qubaisi

Chevrolet, Emirati Formula 4 driver Amna Al Qubaisi partner for social campaign

$Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.$

IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

Indie agencies are setting a new standard for gender equality

Indie agencies are setting a new standard for gender equality

work-life balance

IWD 2025: Gender parity stalls when work-life balance falters

Mentorship as a catalyst for change

IWD 2025: Building the table, not just taking a seat

IWD 2025: “Leadership isn’t about titles; it’s about impact”

women in advertising

IWD 2025: “Our presence isn’t just needed; it’s essential”

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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