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BETA

TBWA\RAAD’s BETA event explores AI, commerce and the future of marketing

Backslash Edges Report 2026

Backslash unveils 2026 Edges Report: Culture is searching for proof of human

From left, top row, Catherine Bannister, Chief Strategy Officer, TBWARAAD; Alejandro Fischer, Chief Strategy Officer, Havas Middle East; Sanita Sandhu, Chief Strategy and Growth Officer, Initiative MENAT; Tahaab Rais, Group Chief Strategy Officer, Publicis Groupe Middle East and Turkey; Frances Bonifacio, Head of Strategy and Director of HR, Serviceplan Arabia; From left, bottom row, Sachin Mendonca, Chief Creative Strategist, YouExperience; Daniel Shepherd, Chief Strategy Officer, Omnicom Media Group – MENA; Alex Jena, Chief Strategy Officer, dentsu MENAT; Sebastian Roland, Group Head of Strategy, Impact BBDO; and Prabhakar Iyer, Head of Strategy and Planning – Middle East, Edelman.

Is strategy more than a slide factory?

Cue the music and let them dance: Marketers discuss DEI

Luxury UAE

The subtle luxury shift taking shape in the UAE

$Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.$

IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

Top 20 Movers and Shakers

The Annual: Top 20 Movers and Shakers of 2024

Brands enabling self expression

“Powerful stuff for humans … brands can enable people to be themselves”

Women in advertising: Play to your strengths and stay true to yourself

THE WORK

Saudi a

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

IKEA discount

Advertising Creative Featured Marketing The WorkJul 20, 2026

Shantelle Nagarajan

IKEA Alsulaiman turns a football tactic into a ‘Flat Out’ discount campaign

Spotify's Guest List featuring Chef Kelvin Cheung blends music, food and storytelling, bringing Spotify Premium features to life through a supper club.

Featured Marketing The WorkJul 20, 2026

How Spotify turned guest list into a premium supper club experience

The Displaced Edition

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

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