Every advertiser wants their brand to be part of Ramadan. We all know that during the holy month ad spend increases, but what doesn’t increase, is the distinctiveness in brands’ communication. It’s becoming evidently easier to list the number of topics that are explored during this month-long observation; this is what we call the Ramadan clichés.
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Almost every ad features an overly glamorized picturesque family gathering around a table, ready for Iftar or Suhoor. We’ve gotten used to seeing assi
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