Karim Yusuf, Senior Creative Manager – Marketing VOD, ShahidThree years ago, I did something that would make most agency creatives flinch: I went in-house. Not freelance. Not a side hustle. Full-time; a full commitment.
If you’ve worked in an agency, you already know the reputation: in-house sounds like the graveyard of ambition. One brand, toned-down ideas and the same campaign in a different shade of safe.
That was the myth; I believed it too. But I also believed “fy tareeka tanya” or there’s another way.
At Shahid, a leading streaming platform in the region, we’ve built an in-house creative function that thinks strategically, creates boldly and delivers work that moves fast and makes an impact.
And while the rest of the world is
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