Mohammad Hammoud, Chief Commercial Officer (CCO), Middle East and Asia business, NEP Group.Media services provider NEP Group, which specialises in live sports and entertainment worldwide, has appointed Mohammad Hammoud as its first Chief Commercial Officer for its Middle East and Asia business.
Based in Riyadh, Saudi Arabia, Hammoud’s career spans more than 20 years in the media and advertising industry. He brings a wealth of experience in strategy as well as commercial and transformation leadership to his new role.
Hammoud will report to Martin Stewart, who is serving as interim regional president in addition to his role as NEP Group CEO, and also will report to Mike Werteen, NEP’s Global CCO.
Commenting on the appointment, Stewart said, “I’m very pleased that Mohammad is joining our team at a time of opportunity in the region and for NEP as we continue to expand our service offerings. His market insights and experience in building strategic, high-performing sales teams will be invaluable as we look to grow our footprint and reach in Singapore, India, the Middle East and all of Asia. I’m excited to see Mohammad leading our commercial efforts.”
Prior to joining NEP, Hammoud served as Vice President of Commercial and Strategic Advisor for Rotana Media Services in Riyadh where he advised the executive team on market trends and a range of topics and initiatives including investment strategies, tender responses, revenue diversification, digital transformation, sales optimization, regulatory issues and risk management. Before his most recent role, he worked as a sales manager in the PR & advertising industry in Jeddah.
Commenting on his new role, Hammoud said, “I am thrilled to join the NEP team as CCO to continue building on the company’s momentum and growth. It’s an exciting time for us to expand our reach and to introduce our customers to a full range of customer-driven, innovative solutions, for any size or type of production. I couldn’t be happier, and I am eager to begin meeting with colleagues and customers starting next week in Dubai.”
Hammoud’s first priorities will be to meet with customers and company staff across NEP’s locations in UAE, KSA, India and Singapore.
He also will join the NEP team at CABSAT 2025 in Dubai (13-15 May, Stand PD52), the industry show promoting the future of media and entertainment in the Middle East and Asia.
At CABSAT, NEP senior staff including Mohammad Hammoud and Chief Technology Officer Jean Claude Rahme, among others, will be present to meet with strategic partners.
The company will also highlight its outside broadcast (OB) fleet supporting the region, including its brand-new OB facility, which will be available to tour.
