The pandemic brought on an intense desire to refresh. People were redesigning their homes, editing their wardrobes, and brushing up on their cooking skill. For business owners, the coronavirus lockdown also gave them time to take a hard look at their brands, and many of them decided they needed a refresh, too.
At Itani & Company, we have seen an influx of clients inquiring about rebranding over the last few months. Businesses that have used the same visual elements for years are now treating rebranding with urgency in 2020, and it is a trend that follows so many others in this bizarre year. Now that we have had more time to take a breath, we begin to see the gaps in both our home life and
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