YOU’VE BEEN KNOWN AS VINELAB ACROSS THE YEARS AND YOU’VE BEEN EXCLUSIVELY OFFERING INFLUENCER MARKETING FOR 10 YEARS. WHAT CHANGED THROUGHOUT THIS DECADE?
We rebranded to Sociata for starters, we feel the brand better connects with marketers, creators and the raison d’être of our industry. We launched our technology as a self-serve model, the same technology that has been powering our client campaigns across the years and we are proud to see it adopted by advertisers like Talabat, Magrabi and Mastercard, along with agencies like TBWA and Magnitude, to name just a few. Our technology’s robust capabilities have prompted TikTok to select us as the first platform in EEMEA to integrate t
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