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Does it work in Arabic? – By Wunderman’s Adham Abdullah

By Adham Abdullah, Senior Creative Copywriter, Wunderman Thompson Dubai
With all its offerings as a business hub for the MENA region and beyond, Dubai is a magnet for the top minds in the world. The same thing applies in the advertising industry.

In Dubai, you’ll find talent from across the globe, from different continents, cultures and backgrounds, and with these talents come unique insights—the basis of creativity in any form.

Considering it’s the United ARAB Emirates, the official language is Arabic. However, Dubai’s diverse populace and global ties mean English dominates in many ways, and makes it easier for talent from around the world to work seamlessly—so long as the


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