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posted on Jun. 03, 2025 at 10:20 amJun 3, 2025

INFINITI Middle East reunites with TBWA\RAAD as Lead Creative Agency

posted on Jun. 03, 2025 at 10:20 amJun 3, 2025

TBWA\RAAD has now expanded its partnership with INFINITI Middle East into a full regional remit covering brand strategy, creative development, digital, social media and content production.

$INFINITI TBWA\RAAD$

INFINITI Middle East has named TBWA\RAAD its lead creative partner, bringing the luxury automaker back to the agency that first launched the brand in the region and guided it until 2019.

The renewed partnership follows the record‑setting launch of the all‑new INFINITI QX80 under the regional platform ‘Experience Exceptional’, developed by TBWA\RAAD after a highly competitive pitch in late 2023.

The campaign surpassed its launch targets and strengthened INFINITI’s leadership in the luxury SUV segment. which now expands into a full regional remit covering brand strategy, creative development, digital, social media and content production.

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Tags:account win Brand Strategy content production creative agency creative development creative partner data-driven insight digital disruption Infiniti Infiniti Middle East INFINITI QX80 innovation luxury SUV Pitch win Reda Raad social media TBWA\Raad Thierry Sabbagh

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.