How have listening habits changed in the last year, and will those changes persist?
In 2020 we saw a significant shift in listening habits; listeners moved listening habits away from the drive-time shows and this was primarily due to decreased commutes and work-from-home policies. We also witnessed a shift from where audiences consume radio with a definite increase in listening at home, via apps and other platforms. However, with the return of fixed work placements, we’re now seeing growth in the drive shows and a gradual return to usual listening habits.
How does radio fit in with other audio channels, and what does this mean to brands?
Besides its conventional mode of listenership, m
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