How is the production business changing as it recovers from the pandemic?
Film making and content creation is more relevant than ever before. Brands have realised that their stories need to be told and an intrinsic connect with the audience is important.
ROI accountability was always important, but since the start of the pandemic, it’s been on steroids. Whether it is brand equity metrics or achieving the lead-generation targets, we’ve been at the heart of the conversations.
The clients want more of their investments deployed in the production itself (and they should) rather than being channelled to commissions.
Strategy-first video specialists like us are an extended marketing team – solvi
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
