Marwa Kaabour, Group Head of Marketing & Corporate Communication, Al Masaood
Transformation is inevitable for companies seeking to remain competitive. Whether driven by digital innovation, sustainability initiatives, or evolving market demands, transformation can lead to remarkable growth. But the success of any transformation is largely dependent on effective internal communication.
Communication is not just an organisational function; it is the bedrock that ensures alignment, transparency, and trust during times of change.
Communication from the top
Transformation begins at the leadership level, and so should communications. Employe
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