Zelene Thanzeer, written during her internship at Campaign Middle East.I’ll be honest. I skip ads. So do a lot of people I know. However, I’ve come to the realisation that I’m still being influenced and persuaded by brands – and the food, products and experiences advertisers have been trying to sell.
Before I get to the headline, let me add a bit of context: For the past few weeks, I’ve been an intern at Campaign Middle East, which has made me pay attention to advertisements through a slightly different lens. I’ve been learning from the perspectives of professionals within the marketing and advertising industry. I’ve learnt more about what they do and, more importantly, why and how they do it.
It goes without saying: they seem to know more abo
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