Hyundai has launched a fully integrated campaign in partnership with production house to raise awareness about its Total Cost of Ownership (TCO) advantages compared with competitors.
The idea was developed by Innocean Worldwide Middle East & Africa as the lead creative agency, with involvement from regional headquarters (RHQ) of Hyundai Motor Company (HMC) Middle East & Africa, which collaborated with the production house Black Rhino.
The campaign positions Hyundai as a leading mid-market brand by communicating the long-term value and benefits of ownership.
It was rolled out across seven comedic digital films, key visuals (KVs), social media content, PR, as well as paid digital media amplification through Instagram.
The campaign targeted mid-market car buyers seeking long-term value, reliability and quality.
Digital and social-first storytelling was chosen to deliver humour and relatability to a young, online-savvy audience, while maintaining a consistent TCO message year-round.
The use of voiceovers (VOs) instead of dialogue enabled localisation and scalability across markets.
The campaign is currently active for six months and will run across the MENA region.
The success of the campaign is being measured by video views, engagement rates, completion rate and digital performance metrics across paid and organic platforms.
As it stands, the campaign is already overachieving expectations and performing exceptionally well, demonstrating strong audience resonance and effective message delivery across all markets.
CREDITS:
Client: Hyundai Motor Company Middle East & Africa
Creative agency: INNOCEAN Worldwide Middle East & Africa
Production house: Black Rhino
Executive Producers: Michelle Ayoub & Michel Harb
Creative Director: Abdo Borgi
Agency Campaign Lead: Youssef Serry
Senior Art Director: Ehab Salman
Social Media Manager: Ayman Al Mamoun
Director: Amin Dora
Cinematographer: Theodoris Zacharakis
Grading: Belal Hibri
VFX: Gab Ferneine
Online: lucidpost
Abdullah Awamleh
Anas Alkateb
