Hypermedia has announced a digital OOH media partnership with Nakheel.
This exclusive 10-year agreement, grants Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s communities and assets, including Palm Jumeirah, 12 vibrant communities, 13 malls as well as several large hoardings across Dubai.
Abed Bibi, Chief Marketing Officer at Nakheel, said: “We are delighted to partner with Hypermedia to amplify Nakheel’s digital branding across the OOH media space.
“Their cutting-edge technology combined with the strategic locations of our lifestyle developments, will boost Nakheel’s digital connect with our widespread audience by offering data-driven branding.
“We are confident this partnership will resonate with Dubai’s residents and visitors as we move into a seamless digital network that is bound to create compelling and immersive experiences for all”.
In accordance with the agreement, Hypermedia will implement digital network, elevating Nakheel communities into a world-class media network.
According to the companies, this mix of digital innovation will enhance the prestigious and high-end lifestyle experience synonymous with Nakheel’s destinations, encompassing residential, business, and tourism sectors.
The partnership includes destinations such as Palm Jumeirah, Jumeirah Islands, and numerous others, totaling over 15,000 hectares and currently providing homes for over 700,000 residents.
In all Nakheel communities, and particularly within Palm Jumeirah, Hypermedia is leading a brand elevation initiative through its DOOH landscape.
According to Hypermedia, it will actively attract new luxury segment brands that align with the demographics and attractions that characterise Palm Jumeirah as a global landmark and destination.
Habib Wehbi, Chairman and Group CEO of W Group Holding, said: “This collaboration with Nakheel is a significant milestone in our journey.
“We are excited to extend our media network into these vibrant communities, taking the DOOH sector to new heights of engagement and measurement.
“By leveraging our expertise and employing the latest innovations in digital solutions and smart data measurement tools, we are set to revolutionise the DOOH industry in the country, transforming communities into media destinations for renowned brands.”
The digital network to be installed across Palm Jumeirah features various formats designed and strategically located to enhance the media journey.
From digital unipoles at the entrance to large panels along the shoreline and digital signages at the frond entrances, each element has been thoughtfully crafted to elevate the brand experience, creating an immersive and captivating narrative within these communities.
In addition, the agreement also covers the media rights of five large hoardings, providing brands with an infinite impact due to their unmissable large size.
Hypermedia’s media assets throughout Nakheel will be empowered by data measurement tools, enabling brands to craft data-driven campaigns for maximum impact and optimised return on investment (ROI).
