Stefanie Cunningham, Omnicom Media Group general manager, e-commerce
Middle East e-commerce is on track to deliver $42bn in online sales in 2020, according to Emarketer, and this growth is set to continue this November with Cyber Month. This event can account for a substantial portion of your annual e-commerce sales applies to all verticals and is a great opportunity to acquire new consumers.
So what exactly is Cyber Month?
Cyber Month is synonymous with offering the deepest deals for a limited time and is made up of three key events:
Singles Day: Originating in China and celebrated on November 11, Singles Day is
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