Roblox is redefining e-commerce by integrating physical product sales within its immersive gaming environment.
This presents a significant opportunity for brands, especially in MENA, to tap into next-generation commerce and bridge digital and real-world shopping experiences.
A look at key numbers and evaluating market potential
97.8 million daily active users globally engage with Roblox, creating a massive audience for brand exposure.
50 per cent of Gen Z respondents are likely to consider a brand in the real world after experiencing it virtually.
90 per cent of total orders for Twin Atlas came from in-game commerce, proving strong demand for physical products linked to digita
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AtomX Mediaaudiencesbrand engagementbrand exposurebrandsCommercecultural elementsCustomer Loyaltydaily usersdigital experiencesgamified shopping experiencesgamingGen AlphaGen ZlocalisationMENANext GenerationRavi Duttreal worldrepeat purchasesrespondentsRobloxshopping experiencesTwin Atlasvirtual storefronts
