The 28th Dubai World Cup sourced from Dubai Racing Club.
The horse racing industry, steeped in legacy, history and tradition, has always attracted a loyal fan base. For decades, marketing strategies primarily relied on traditional channels: television ads, radio, print media, and sponsorships.
However, in recent years, a significant shift has been taking place. With the rise of digital technology and changing consumer preferences, the horse racing industry is increasingly adopting experiential marketing to engage, retain fans and reach broader demographics, particularly younger generations.
Traditional marketing
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