Recently, Mahmoud Abdulhadi, Deputy Minister from the Ministry of Tourism for Saudi Arabia announced that the country’s goal of 100 million visitors by 2030 was being adjusted upward to 150 million visitors.
While this goal is lofty, our data shows that global flight bookings to the Middle East have increased 13 per cent year over year, highlighting continued interest and travel recovery.
With the right digital marketing technology and strategies, Saudi Arabia–and other Middle Eastern destinations–can capitalise on this increase to reach 2030 travel goals.
The rise of Saudi Arabia travel
Coming off of a banner year of Middle Eastern travel, Saudi Arabia faces stiff competition.
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