By Stewart Smith, Managing director Middle East and Africa at Sojern
There is a travel spotlight on the Middle East. The region currently leads the world in travel recovery for the fourth quarter of 2022 – and that uptick in travel is primarily due to the biggest football tournament in the world.
The event reportedly drew over 1.4 million visitors to the host country Qatar. From the beginning of 2022, it even boosted travel to other GCC countries with bookings from the Middle East up 20,000 per cent, the United States up 3,000 per cent and Europe up 2,000 per cent, according to data we pulled ahead of the tournament.
However, the tournament is now over and visitors have returned home. While i
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